Team: Dan O'Brien, Keith Pacoma
Role: Graphic Designer
Ross Stores, Inc. operates a chain of discount department stores under the names Ross Dress for Less and dd’s Discounts, offering brand-name apparel, footwear, home goods, and accessories at discounted prices. Through a no-frills shopping experience, it targets value-driven consumers seeking quality for less.
For their Annual Report, we took a more minimal approach, in line with their main branding. We focused on showcasing consumer highlights through photography, putting a spotlight on their clientele and products. With data and metrics at the core, we clearly communicated store trends through bold and insightful infographics.
